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(+61) 0433 587 471

Website Video Marketing

Website Video Content Marketing Australia

Website Video Content Marketing to Boost Engagement and Sales

Are you looking for a way to increase your online presence and reach more customers? Look no further than Bean Filming’s website video marketing. We help you create compelling videos that will capture the attention of your target audience and convert them into loyal customers.

In today’s digital landscape, videos play a crucial role in enhancing user experience and increasing engagement on websites. As visual content is easily digestible and more likely to be shared, incorporating videos into your website can significantly boost your online presence and conversion rates compared to other media types.

Benefits of Website Videos

Leverage the power of video marketing for your website conversions

To help you harness the power of video content, we’ve compiled a list of various types of videos that can be effectively used on websites, along with their features, benefits, and use cases.

Explainer Videos

Features & Benefits: These videos are typically animated and use storytelling to simplify complex ideas, making them easily understandable for viewers. They are particularly effective in capturing attention and conveying the unique selling points of a product or service.
Use Case: Dropbox's homepage features an explainer video that demonstrates how the cloud storage service works, helping potential users understand its benefits quickly.

Testimonials

Features & Benefits: These videos build trust and credibility by providing social proof, as potential customers can relate to the experiences of real people. They also humanize the brand and create an emotional connection with the audience.
Use Case: Slack, a collaboration tool, uses testimonial videos on its website to highlight how various companies have benefited from using their platform.

Product Demos

Features & Benefits: By visually showcasing the product in action, these videos help potential customers understand its value and how it can solve their problems. They also serve as a useful resource for existing customers who need assistance with specific features.
Use Case: Apple's website features product demo videos for devices like the iPhone, iPad, and Apple Watch, providing a detailed look at their features and functionality.

How-to Videos

Features & Benefits: These videos position your brand as an industry expert and provide valuable information to your audience. By offering practical solutions, you can establish trust and build long-term relationships with your customers.
Use Case: Home improvement retailer Lowe's offers a variety of how-to videos on its website, covering topics such as painting techniques, gardening tips, and DIY projects.

Customer Stories

Features & Benefits: By showcasing relatable stories, these videos evoke emotions and create a strong connection with the audience, ultimately influencing their decision-making process.
Use Case: Airbnb features customer story videos on its website, sharing unique experiences of travelers who have stayed in various accommodations around the world.

Animated Videos

Features & Benefits: These videos are highly versatile and can be used for various purposes, such as explaining complex concepts or presenting data in an engaging manner. They are also cost-effective, as they don't require actors, sets, or extensive production resources.
Use Case: Spotify uses animated videos on its website to illustrate how its music streaming service works and the benefits of subscribing to its premium plan.

Behind-the-Scenes Videos

Features & Benefits: These videos humanize the brand and create a sense of authenticity and transparency. They also help build trust with the audience by showcasing the people behind the products or services they use.
Use Case: Google often shares behind-the-scenes videos on its website, offering insights into the development processes of various products and initiatives.

Our Process

How Does It Work?

Our process begins with a consultation where we discuss the goals of the project and develop a plan for creating the desired video content.

We then move on to pre-production, which involves storyboarding, scripting, casting, location scouting, and other tasks necessary for producing the video.

During production, we use state-of-the-art equipment and techniques to capture the best possible footage.

Finally, during post-production we edit the footage into the final product using professional editing software and techniques.

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Consultation

We discuss the goals of the project and develop a plan for creating the desired video content.

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Pre-Production

Storyboarding, scripting, casting, location scouting, and other tasks necessary for producing the video.

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Production

We use state-of-the-art equipment and techniques to capture the best possible footage.

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Post-Production

We edit the footage into the final product using professional editing software and techniques.

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Distribution

Strategic distribution planning including channels, platforms, timing and other elements specific to your business.

Pricing

*Can’t find a package that works for you or looking for custom pricing?

Talk to Tim here: LET’S TALK

Entry Level

10 Videos

$ 3,000
  • Strategy Meeting
  • 12 Month Strategy
  • Half Day Film
  • Full Day Edit
  • No Monthly

Basic

20 Videos

$ 3,000
  • Strategy Meeting
  • 12 Month Strategy
  • Video Length Up To 30 Seconds
  • 5 Quote Images

Business

30 Videos

$ 3,500
  • Strategy Meeting
  • 12 Month Strategy
  • Videos Length Up To 1 Minute
  • 10 Quote Images
  • Posted For You With Captions

Expert

Full Campaign

$ 50,000
  • Photo Shoot
  • VSL (Video Sales Letters)
  • Influencer Strategy
  • Sales Funnels
  • VLC

Entry Level

10 Videos

$ 3,000
  • Strategy Meeting
  • 12 Month Strategy
  • Half Day Film
  • Full Day Edit
  • No Monthly

Basic

20 Videos

$ 4,500
  • Strategy Meeting
  • 12 Month Strategy
  • Video Length Up To 30 Seconds
  • 5 Quote Images

Business

30 Videos

$ 5,000
  • Strategy Meeting
  • 12 Month Strategy
  • Videos Length Up To 1 Minute
  • 10 Quote Images
  • Posted For You With Captions

Expert

Full Campaign

$ 65,000
  • Photo Shoot
  • VSL (Video Sales Letters)
  • Influencer Strategy
  • Sales Funnels
  • VLC

Get Started

Let's Talk About Your Project.

Looking to drive more revenue for your business? Talk to a Website Video Marketing expert today to find out how we can generate more customers for your local business.

Address

Melbourne
VIC, Australia

Email

hi@beanfilming.com.au

Phone

(+61) 0433 587 471

Business Hours

Mon - Fri, 9am - 6pm
Sat - Sun, 10am - 5pm

Testimonials

What Clients Say About Bean Filming

If you’ve seen my videos or listened to my podcasts, you’ve probably seen Tim’s work. He takes what I do and makes it look and sound brilliant! As well as advising me on how to create great video and audio content, Tim edits and post produces my content before we upload it anywhere. He is an immensely important part of the team and I love his ability to take my ideas and turn them into reality. .

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Stefan Thomas stefanthomas.biz

I would consider myself to be a technology neanderthal. And I can maybe do the basics of record a video, I certainly struggle at editing, and pretty much anything else. And then I met Tim and we're off to the races. Tim basically professionalized everything that I did. Tim pulled out specific sound bites that were impactful and zeroed in on those things so that those would, those are actually the videos that went viral.

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William Branum NW Recovery

Tim delivers exactly what he promises, so if you wonder whether he's actually going to create a quarter worth of content from 45 minutes of your time, yes, he will. This is money well spent and it's going to help your social media presence (and business) massively. You won't be disappointed.

bean filming
Silvia Colletto D Business Owner

I would highly recommend Tim for all your podcast and video work. I had and still have pleasure to work with him on my podcast, videos. His marketing experience married with extremely awesome knowledge of podcast guarantee you success. Tim is a true professional and highly recommending his services.

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Mario Bekes Business Owner

I have just finished filming with Tim and I can't recommend Tim Beanland highly enough, I am people shy, video shy and speaking I don't like to especially about myself. Tim made this my first attempt at and very fearful of, so easy the way he controls and guides you bringing out the best and deep conversation from well hidden places inside your mind and heart. Tim is just bloody brilliant and awesome guy. Thanks Tim for letting me release my fears in your process and start my more outgoing self, I can't thank you enough.

Mark Engstar Business Owner

I've been working with Tim for a while now and he's a go-getter, cares about his work and is a genuine nice person on top. I enjoy talking media and creative production strategy with him regularly. Keep up the good work.

John James Business Owner

FAQs

FAQs about Website Video Marketing

Here are some FAQs and their comprehensive answers on Website Video Content Marketing in Australia. If you can’t find the answer to your question, feel free to give us a call or schedule a quick chat with our team.

Video content marketing refers to the use of videos to promote and market a product or service. It involves creating engaging video content that will attract potential customers and increase brand awareness. Through video content, businesses can showcase their products, services, and values in an entertaining and informative way.

Video content is becoming increasingly important for businesses in Australia as it helps them stand out from the competition and engage with their target audience more effectively. Video content allows businesses to tell stories about their products or services in an engaging way, which can help build trust with potential customers. Additionally, videos are more likely to be shared on social media than other types of content, making them a great tool for increasing brand visibility and reach.

Businesses can create a variety of different types of videos for marketing purposes such as explainer videos, product demos, customer testimonials, behind-the-scenes footage, interviews with industry experts and influencers, how-to guides, webinars etc. The type of video will depend on the business’s goals and target audience.

Creating high-quality video content requires careful planning and preparation. Businesses should start by defining their goals and target audience before deciding on the type of video they want to create. They should also consider hiring professional videographers who have experience creating high-quality videos that meet their needs. Additionally, businesses should ensure they have access to the right equipment such as cameras, lighting equipment etc., so they can produce quality videos that will engage viewers and help achieve their goals.

The success of a business’s video marketing campaign can be measured using metrics such as views, watch time (how long people watch your videos), shares/likes/comments on social media platforms etc., as well as engagement rates (how many people interact with your videos). These metrics will provide insights into how effective your campaigns are at reaching your target audience and achieving your desired results.

When creating video content it’s important to avoid common mistakes such as not having a clear goal or message; using low quality visuals; not considering SEO best practices; not optimizing for mobile devices; not including captions; not testing different formats; not promoting the videos properly etc., all of which could negatively impact the success of your campaigns.

The cost of hiring a professional video production company in Australia will vary depending on factors such as the type of project you need completed (e.g., corporate promotional videos vs TV commercials), length/duration of the project (e..g., 30 seconds vs 5 minutes), complexity/scope (e..g., simple animation vs live action filming) etc., but typically prices range from $2,000 - $10,000+. It’s best to get quotes from multiple companies so you can compare prices before making a decision about which one to hire for your project(s).

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