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General Frequently Asked Questions

Here are some FAQs about Video Content Marketing Services. If you can’t find the answer to your question, feel free to give us a call or schedule a quick chat with our team.

Video content marketing is the process of creating and distributing videos to engage with your target audience and promote your brand, products, or services. It involves creating high-quality videos that are optimized for search engines and social media platforms, as well as leveraging influencers and other tactics to reach more viewers.

Video content can help your business in many ways. It can be used to educate potential customers about your products or services, build trust with existing customers, create brand awareness, increase website traffic, generate leads, and improve conversions.

The types of videos you should create depend on your goals and objectives. Some popular types of videos include social media videos, website videos, video sales letters, explainer videos, product demos, customer testimonials, interviews with industry experts, how-to tutorials, event coverage and more.

The cost of producing a video depends on several factors such as the length of the video, type of animation or graphics needed (if any), voiceover artist fees (if applicable), music licensing fees (if applicable), etc. Generally speaking, a professionally produced video can range from $500-$5000 depending on the complexity of the project.

Viral video marketing is a strategy that involves creating highly engaging and shareable videos that have the potential to go “viral”—meaning they spread quickly across multiple social media platforms and websites due to their popularity among viewers. This type of marketing can be very effective in generating brand awareness and driving website traffic in a short amount of time if done correctly.

Some tips for creating successful video campaigns include: having a clear goal in mind; understanding who your target audience is; creating compelling visuals; telling an engaging story; using music/sound effects effectively; optimizing for search engines; leveraging influencers; promoting across multiple channels; testing different formats/lengths/styles; measuring results; and staying up-to-date with trends in the industry.

You can measure the success of your video campaigns by tracking key metrics such as views/impressions/shares/likes/comments on each platform where you post your videos; click-through rates (CTR) from links included in descriptions or annotations within your videos; average watch time per viewer; number of leads generated from each campaign; conversion rate from leads to paying customers; return on investment (ROI); etc.

Some best practices for optimizing your videos for SEO include: using relevant keywords throughout titles/descriptions/tags/annotations within each video; adding closed captions to make them accessible to more viewers (including those who are hearing impaired); including transcripts when possible so search engines can better understand what’s being said in each clip; embedding links back to relevant pages on your website within descriptions or annotations within each clip; optimizing thumbnails with eye-catching visuals that accurately represent what’s being discussed in each clip; etc.


FAQs about Social Media Video Marketing

Video content marketing is becoming increasingly popular in Australia, with more businesses turning to video as a way to engage their audiences and increase brand awareness. According to recent studies, 85% of all internet users in Australia watch online video content monthly, and this number is expected to continue growing. Additionally, social media platforms such as YouTube, Facebook and Instagram have become powerful tools for brands to reach their target audience through video marketing.

A good social media video should be engaging, informative and entertaining. It should also be tailored towards your target audience so that it resonates with them and encourages them to take action (e.g., clicking on a link or buying a product). Additionally, it’s important to keep your videos short (under two minutes) so that viewers don’t lose interest before the end of the video.

The most popular platforms for sharing videos are YouTube, Facebook and Instagram. YouTube is great for longer-form videos such as tutorials or explainer videos; Facebook is ideal for shorter clips such as product demos; while Instagram works well for creative visuals such as stop-motion animations or GIFs. Depending on your goals, you may want to consider using multiple platforms when sharing your videos so that you can reach different audiences across different channels.

To ensure that you’re targeting the right audience with your video content marketing efforts, start by researching who your target audience is – what age group they belong to; what interests they have; where they live; etc.. Once you know who they are, create content specifically tailored towards them – use language they understand; include visuals they find appealing; focus on topics relevant to their interests; etc.. Finally, use analytics tools such as Google Analytics or Facebook Insights to track how well each piece of content performs so that you can adjust accordingly if needed.

The first step is creating an effective strategy – decide which platforms you want to focus on (e.g., YouTube vs Facebook); set clear goals (e.g., increasing brand awareness); determine what type of content will work best (e.g., tutorials vs product demos); etc.. Once you have a plan in place, start creating high-quality videos tailored towards your target audience – make sure they’re engaging enough that viewers will want to watch until the end; include calls-to-action throughout the videos encouraging viewers take action (e..g., visiting your website); etc.. Finally promote these videos across all relevant channels (social media accounts; email lists; etc.) so that you can reach as many potential customers as possible!

There are several metrics you can use to measure the success of your social media video campaign including views, likes/dislikes, shares/retweets/reposts and comments/replies/mentions from viewers. You can also track how many people clicked through from your videos to visit your website or purchase a product from your store – this will give you an indication of how successful your campaign was at driving conversions from viewers into customers or leads.

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Looking to drive more revenue for your business? Talk to a Video Marketing expert today to find out how we can generate more customers for your local business.

Tim Beanland

Tim Beanland

CEO | Video Marketing Specialist



(+61) 0433 587 471

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